Why I Think the New Facebook Page Layout Is Heaven-Sent To Marketers.

If you’re a social media marketer like me (or whatever you call yourself), you probably know what I’m talking about. That Facebook NewsFeed algorithm is a pain in the ass. The new layout is a mixed emotion kind of thing (wow!, whoa!, wtf?, etc.). Facebook ads probably has ROI if you know what you’re doing. Hello marketing friends, welcome to social media (although recently it’s Facebook in the spotlight, Twitter will have to take a back seat for a couple of days with its recent changes).

I kind of avoid talking about my job that much because of several reasons. First, I might vent out and that would hurt my reputation (trying to keep everything I post PG-13 at least). Second, I might break a few company policies and cost me my job. Third, I have a lot of things to explain just to give you an idea what my job is like. Fourth, I hate being technical about things.

But this. God, I just love the new Facebook pages layout.

It’s been out for weeks now and I am so, so, so glad I made that decision to turn the pages I manage to adapt the new layout. It is easy to manage the posts. And no, I’m not talking about the Insights tab, we’ll get there later. The layout is so user-friendly, I can even teach an intern to navigate through it in five minutes!

I am assuming our fans see the same thing I see everyday on our page, and if they are, then I must say it’s definitely working for me as a marketer. It’s very simple: cover photo, important details, and stuff posted by the page. It does kind of look like the old layouts where all posts get pushed down to the bottom when a new one is published, but I think it makes the audience focused on what you just posted.

In my nearly three years with this job, I have been recycling the same status updates within a year. And with this new roll out, boom! Fans are finally starting to notice the latest update that gets posted because THAT IS THE FIRST THING THEY’RE GOING TO SEE!

I don’t know about other pages’ fans but mine even comments things that are totally irrelevant to the update. Not that it’s a big deal, but that simply means my engagement’s going up. I honestly think it made fans lazy to scroll down because the posts now take up a huge space. They’re bigger. I just feel bad for my older updates, but hey, if your fans are really that into you, they’ll take time to scroll down and keep reading your content.

So this is another reason why I don’t like to talk about work. I jump from one thing to another because there’s a lot going on! :p

On Writing.

I think I suck at being a writer.


Twitter has taken the best of me.


I hated one liner slash micro blogging before. Because I do not consider one-liners a blog.


But I have to admit, I was enjoying Twitter. And with the app on my phone, I find it really convenient. So much that I do not know anymore what to write here.


I should go to Twitter rehab.

It is Love.

Tweeting really is fun for me. Basically because of the interaction.

Not really much interaction this afternoon, but as I was scrolling through the news feed, somebody tweeted: "My tree is finally up! Most wonderful time of the year!"

And me, being hooked on Christmas trees lately, checked out the picture. And something else caught my eye. =D

Take a look at his shelf:

photo courtesy of @gabvalenciano

Yes, it is love. =D

Tick Tock. Tick Tock.

31 days into the year and my blog is gathering up dust and cobwebs.

Not that I'm complaining, 2010 is a great year for me, in fairness. I think I've met a lot of new and interesting people, as well as cutting off some who no longer deserve me in their life. So far, my project at work has finally picked up. I hope all goes well. ;-) But, I still need HR numbers. Haha!

So basically, my job is taking up most of my time, and I'm loving it. But I am still craving for more. And surprisingly I am doing a lot more than I have expected. But for the past week, I am just so tired. My time card at work is witness to that as I was five straight days late for work. I don't think I have the same stamina I had when I was in college anymore. :-( I'm missing the days that I would just go on and on working and studying without even sleeping. Now I can't even last a day without taking a nap at the office couch during lunch break. :-(

Speaking of a lot on my plate, Ms. Carol of John Clements is asking for assistance for BOP 2010. :-) Actually, I have talked to Ms. Anj (she's from JC too) a couple of weeks back about being on the subcommittee. I guess she was too busy to accommodate my inquiries. Haha! :-p Anyway, BOP meetings used to be on Tuesday mornings. I was informed tonight that they're on Monday afternoons. I really want to join the subcommittee this year. I wonder if Ms. Sam will allow me. (Oh Lord please tell Ms. Sam to consider my proposal.) And now I'm wondering if Ms. Carol would join my event. ;-)

But on top of being busy, I managed to create a Twitter account last week. Haha! It's not really a personal account so no one-liner rants there. But I do use the account to *sometimes* stalk my friends.  *Bigger Haha!* Which is how I found out that this Gino Quillamor account on Facebook is actually an impostor's. Not that I know Gino personally, but I have friends who do know him. Actually, when I saw this account, I was sort of pissed. Man, how could this person even talk to the "friends/fans/followers" as if he was the real Gino? I don't know how that person could live with the lie of being someone he is not. But on the bright side, this means Gino is something big already that someone has decided to become his impostor. Ah... The silver lining in every dark cloud. Haha!

So for people wanting to stalk or dig up some dirt on me on the web, you shouldn't search in my Twitter. I created it for work purposes. I really am fighting the urge to post something personal there. Besides, from the definition itself, if it's personal, I'd rather to just keep it to myself or talk about it with people I know I can trust. So if you check it out, you'll find mostly events there. *And personal plugging begins.* For the latest and not-so-up-to-date happenings, check @PatsHappenings. Maybe you can stalk me here in knowing my whereabouts! Haha! ;-)

I may have a lot on my plate right now but I am certainly enjoying every single bit of it.

Anyhoo, 11 months to go til 2011. That means 334 more days of fun. Aymlavinet. :-)