Friday, June 6, 2014

Social Media Talk: Facebook One Column Page Timeline

If you’re a social media marketer (or community manager or whatever you call yourself) like me, you probably have this love-hate relationship with Facebook. With all these changes that happen abruptly with little announcement (or sometimes none at all), there are times you’d feel you and your at Facebook’s mercy. Read what the Daily Dot has to say about this (as shared by Mashable). One of the recent changes Page admins are dealing with right now is the new Page Timeline.

The new Facebook page layout is right-aligned and simple without looking cluttered.


Back in March, Facebook asked admins to sign up for the new layout which, based on my experience and among the fourteen pages I am managing, only one got it. Last week, Facebook made another announcement about turning all pages to the new layout by the 12th of June. Of course, admins have the option of changing their page as soon as the news came out. This includes a tour of the new layout for admins and also the option to delay the change. From Facebook, “Admins that want to update their Pages before switching to the new design can wait up to two weeks before making the switch. However, every Page will automatically switch to the updated design two weeks after the tour has been viewed.

On the bright side, Facebook should be our ally in marketing, not the enemy and there are some things we should note with this new change coming in. What I particularly love about this is that tabs are positioned in the right places, the top navigation menu and the left column, to give everyone (both admins and fans) easy access to things they want to see on the Page.


To know more about the redesign and changes, visit the Facebook FAQ here.

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