In response to the Say It with Toblerone campaign, Hershey's (finally) joined in on the personalized bandwagon and launched their own campaign: Hershey's Happygram!
While Toblerone has been doing well with it's personalized chocolate bar marketing gimmick, Hershey's is gaining points for making it social. Unlike Toblerone, Hershey's is crowd sourcing-ish the words to print on their chocolate bars. Deviating from standard greetings like "Happy birthday!" and "Good job!", Hershey's turned to social media to ask consumers to share happy thoughts. All it takes to participate is taking a selfie and uploading it with the hashtag #Happygram. Hershey's will then make chocolate bars with wrappers that have your words on it. I have yet to find out how Hershey's decides which ones to produce - they're picking out the top five so make sure you upload your best selfie. I read somewhere in the comments that people have until the end of September to submit their entries.
This seems like a better idea than Toblerone's, as far as social media is concerned. Getting your fans involved in your products is a great way to show appreciation for their loyalty to your brand. Hershey's lack of transparency over the mechanics and rules of this campaign is a different sad story, however. Oh well. You can't have everything. Meanwhile, here's a video of Hershey's instructions how to join the Happygram Maker promo:
While Toblerone has been doing well with it's personalized chocolate bar marketing gimmick, Hershey's is gaining points for making it social. Unlike Toblerone, Hershey's is crowd sourcing-ish the words to print on their chocolate bars. Deviating from standard greetings like "Happy birthday!" and "Good job!", Hershey's turned to social media to ask consumers to share happy thoughts. All it takes to participate is taking a selfie and uploading it with the hashtag #Happygram. Hershey's will then make chocolate bars with wrappers that have your words on it. I have yet to find out how Hershey's decides which ones to produce - they're picking out the top five so make sure you upload your best selfie. I read somewhere in the comments that people have until the end of September to submit their entries.
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| I only saw the announcement on my Facebook News Feed. So yeah, I'm not being paid to write about this. LOL. |
This seems like a better idea than Toblerone's, as far as social media is concerned. Getting your fans involved in your products is a great way to show appreciation for their loyalty to your brand. Hershey's lack of transparency over the mechanics and rules of this campaign is a different sad story, however. Oh well. You can't have everything. Meanwhile, here's a video of Hershey's instructions how to join the Happygram Maker promo:
posted from Bloggeroid
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